If you are referring to "We" as in people here, you are right. But for the population as a whole, well, have you seen the ratings for this show?
Posted on 04/04/2013 5:25:31 PM PDT by markomalley
BBQ fans, brace yourselves: "Pork butt" will soon be a thing of the past.
In an effort to boost sales just ahead of the U.S. grilling season, and make shopping at the meat counter a bit easier, the pork and beef industries are retooling more than 350 names of meat cuts to give them more sizzle and consumer appeal.
The revised nomenclature emerged after two years of consumer research, which found that the labels on packages of fresh cuts of pork and beef are confusing to shoppers, said Patrick Fleming, director of retail marketing for trade group National Pork Board.
A stroll down the meat aisle had become baffling for shoppers looking for a steak. When they would see packages of "butler steak" or "beef shoulder top blade steak, boneless, flat iron" - they would walk away with an empty cart, said Trevor Amen, director of market intelligence for the Beef Checkoff Program.
So recently, the National Pork Board and the Beef Checkoff Program, with the blessing of officials with USDA, got the nod to update the Uniform Retail Meat Identification Standards, or URMIS. Though the URMIS system is voluntary, a majority of U.S. food retailers use it.
So pork and beef industry officials say they hope the new names will show up in stores nationwide by this summer's grilling season.
If it does, the lowly "pork chop" will be gone. Instead, grocery retailers could be stocking stacks of "porterhouse chops," "ribeye chops" and "New York chops." The pork butt - which actually comes from shoulder meat - will be called a Boston roast.
(Excerpt) Read more at news.yahoo.com ...
Not surprised by this move, especially with inflation. Keen marketing really. People have been used to pay XX for a ‘pork chop’ for decades but inflation is pushing the prices so high, people are noticing the difference. Change the cut a bit and rename it and the price association in people’s minds won’t be there.
Stuff like this also happened during pricing freezes where butchers created new cuts to not fall under the frozen prices of the old cut.
They could leave the label off....I'd never mistake pork for beef or chicken...
......BRILLIANT!!
goofy
If you are referring to "We" as in people here, you are right. But for the population as a whole, well, have you seen the ratings for this show?
It reminds me of when they renamed the “USDA good” grade of meat “USDA select.” Didn’t fool me.
Most likely raising the price $1 per pound also.
A pork chop is a pork chop is a pork chop.
And a lamb chop is a lamb chop is a lamb chop.
Most of these names have been around longer than we have. Good grief, what a dumb and confusing idea.
Did they rename pork rectums to something more savory?
Dumbing down everything. Some of us actually were not “confused” by the names. Now that we are going to diversify meat cuts to the same names between animals, I wonder what the drum sticks are going to look like on a cow. (Or do I have to say beef)
You win !!
Change the language. That will change the traditions, change the morals and change the government/country.
What an Evil socialism is!
Changing the names of meat is just more dumbing down of the people.
What a steaming pile!
What’s the AP call em?
Why don’t they just label pork “the other white meat”....Nevermind...
/johnny
“two years of consumer research”
Two years of polling Obama voters.
Hmmmm, sounds familiar.
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