Since they’re on the verge of the cliff anyway and have nothing to lose, I offer this challenge to JCPenney:
Renounce your slavish support of homosexuality. Publicly. At least as publicly as you endorsed it. Promise a return to the values that made you successful to begin with. Then wait six months and see if your sales increase. if they do, stick with the Normal market. If not, declare bankruptcy and go down the drain with your homo buddies.
After I got done chuckling....I said, "Hmmmm. This is an idea that might work."
Never Happen, though. Folks in charge of JCP are likely scared stiff that someone at their Thursday-after-work-wine-and-cheese parties might call them a bigot.