I think they’ve tried to back away from it, but the damage has been done.
Relying on less than 3% of the population is not a sound marketing strategy unless that less than 3% happens to be incredibly wealthy. Even then, it’s dicey.
Plus, the last time I was in JCPenney, their shirts looked like they were designed by gays.
It's never just the 3% to whom they are marketing. You have to also include the friends, relatives and leftards that support and promote sodomy. However, they are still running the risk of pissing off more people than they please. All of Gay C. Penney's wounds are self-inflicted.
Heck, I doubt the incredibly wealthy would be caught dead in a place like JC Penney. They might encounter regular people.
did they try? I doubt it
“I think they’ve tried to back away from it, but the damage has been done.”
It’s not like they weren’t warned. There were plenty of us making calls and sending e-mails. They had time to turn it around and chose not to. Too bad. I think Penneys and Sears were our first foray into credit.
Gays do tend to be wealthier than the average population. Also, I may be stereotyping here; but, I wouldn't think that J.C. Pennys would be the store that gays would be flocking to for their shopping needs anyway.
No gay man worth his Dolce and Gabbna wardrobe would be caught dead shopping at Penny's. Those ads were not made for the gays. They were made to persuade middle class hausfraus that shopping at Penny's is hip.
>>>I think they’ve tried to back away from it, but the damage has been done.
Relying on less than 3% of the population is not a sound marketing strategy unless that less than 3% happens to be incredibly wealthy. Even then, it’s dicey.<<<
Even if the 3% are incredibly wealthy they won’t be shopping at JC Penney, anyway.
Offending the vast majority of your customers, to cater to a handfull of deviants just doesn’t seem like a great strategy.
I’m waiting on the FReepers to post that J.C. Penney isn’t having problems because of its open support for gays. Yet. It’s pretty clear to me that it’s stupid business to piss off just about any portion of a company’s clientele by taking a potentially unpopular public stand. So maybe the gay ads only cost J.C. Penney 1 or 2% of their business. Who really knows, but I can tell you this, me and mine used to buy there and we don’t do so anymore. Why? Because of their corporate cheer leading for the sodomites.
This is what I don’t understand. Exactly how many customers did J.C. Penney think they were going to get by advertising to homosexuals? Were there droves of homosexuals out there who were not shopping at J.C. Penney? Here we are in the midst a culture war, and some businesses want to take sides? The stupid. It BURNS!