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Bad news: “Pajama Boy” not exactly a hit with target audience
Hot Air ^ | December 19, 2013 | Ed Morrissey

Posted on 12/19/2013 11:15:07 AM PST by Gamecock

Okay, I admit that Morning Joe is probably not exactly the target audience for the White House’s latest attempt to hijack a holiday for its flailing ObamaCare system, but MSNBC is certainly the target network. Clearly, this strategy isn’t selling even with the more sympathetic members of the Morning Joe panel. Giggles abound as Mika Brzezinski described the onesie-wearing figure in the ad a “hipster-ish model,” while the rest of the panel seemed amusingly appalled (via Jammie Wearing Fool):

Described as a “hipster-ish model” by co-host Mika Brzezinski, the appearance of the bespectacled, sideways-glancing, cocoa-drinking, onesie-wearing manchild drew guffaws from Joe Scarborough, and the rest could hardly get through their comments without laughing themselves.

When Brzezinski said it was an attempt to get young people to sign up, Scarborough replied, “That ain’t how you do it.”

Politico’s Jim VandeHei mocked it as well, calling the Obamacare launch “one of the most flawed rollouts in the history of mankind,” and alluded to Rich Lowry’s column shredding the campaign.

Rich Lowry’s column touched off the discussion, and it pokes fun at MSNBC, the White House, and liberals in general:

Pajama Boy is about as threatening as Michael Cera and so nerdy he could guest-host on an unwatched MSNBC show. He is probably reading The Bell Jar and looking forward to a hearty Christmas meal of stuffed tofurkey. If he has anything to say about it, Obamacare enrollments will spike in the next few weeks in Williamsburg and Ann Arbor.

Perhaps the goal of OFA was to create a readily mockable image to draw attention to its message, in which case Pajama Boy was a brilliantly successful troll. The right immediately Photoshopped him into the Mandela funeral selfie and emblazoned his photo with derisive lines like, “Hey girl, I live with my parents,” and, “How did you know I went to Oberlin?”

But it’s hard not to see Pajama Boy as an expression of the Obama vision, just like his forbear Julia, the Internet cartoon from the 2012 campaign. Pajama Boy is Julia’s little brother. She progressed through life without any significant family or community connections. He is the picture of perpetual adolescence. Neither is a symbol of self-reliant, responsible adulthood.

Was this an epic troll? I doubt it, for a couple of reasons. First, this White House doesn’t have the sense of humor necessary to conceive it.  Second, as the Obamas’ suggestion yesterday that moms should start conversations in grocery stores promoting ObamaCare demonstrates, this White House has a big disconnect from the cultural experience of most Americans. No one in their right mind would start collaring strangers in a grocery store to offer political harangues. This ad and their supposed grassroots strategy speak to the same disconnect — they have no idea how people outside the Beltway bubble and activist circles behave.  That’s another reason that this is not a particularly good time for Democrats, and it’s not going to get any better by adding John Podesta to the mix, either.


TOPICS: Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: ads; miserablefailure; obamacare; ofa; organizingforamerica; pajamaboy
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1 posted on 12/19/2013 11:15:07 AM PST by Gamecock
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To: Gamecock
Link to Morning Joe vid.
2 posted on 12/19/2013 11:16:09 AM PST by Gamecock (Celebrating 20,000 posts of dubious quality.)
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To: Gamecock

The target audience being peter-puffers?


3 posted on 12/19/2013 11:16:37 AM PST by Doctor 2Brains
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To: Gamecock

Metrosexuals are so ‘90s.


4 posted on 12/19/2013 11:17:07 AM PST by AU72
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To: Gamecock

I don’t know, he’s starting to show up everywhere like the 9-11 “tourist guy”. LOL! Carney forgot to warn everyone not to Photoshop the picture like he did Barry’s big “skeet shootin’” photo.


5 posted on 12/19/2013 11:18:05 AM PST by FlingWingFlyer (Merry Christmas to all my fellow Americans. "Whatever" to everybody else!)
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To: Gamecock

6 posted on 12/19/2013 11:18:44 AM PST by Servant of the Cross (the Truth will set you free)
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To: Gamecock
How is it not hitting it's audience??....We are all talking about it, aren't we??

If we ignored it, then it would be irrelevant..

7 posted on 12/19/2013 11:19:20 AM PST by Fedupwithit (Your opinion: It's all yours....don't expect me to listen to it, or even acknowledge it..)
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To: Gamecock

RUSH: The latest tweet from Organizing for America... Have you seen this? Oh, you haven't seen this? It's some metrosexual (I mean, that's even dubious) in his pajamas, holding a cup of hot chocolate in two hands, and the tweet is, "How do you plan to spend the cold days of December? Wear pajamas, drink hot chocolate, and talk about getting health insurance." That could be Rachel Maddow, if you wanted it to be. It could be Chris Hayes.

8 posted on 12/19/2013 11:19:57 AM PST by TexasCajun
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To: Gamecock

The only things the politcal ‘insiders’ know of America is what they see on liberal TV.


9 posted on 12/19/2013 11:20:24 AM PST by RedMDer (Happy with this, America? Make your voices heard. 2014 is just around the corner. ~ Sarah Palin)
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To: Gamecock

10 posted on 12/19/2013 11:20:40 AM PST by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
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To: AU72

Metrosexuals are so ‘90s.

Trendy, Trendy, Trendy.......

Oh it is sooo trendy to be a helpless weakling...


11 posted on 12/19/2013 11:21:31 AM PST by GraceG
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To: Diana in Wisconsin

LOL!


12 posted on 12/19/2013 11:21:45 AM PST by FlingWingFlyer (Merry Christmas to all my fellow Americans. "Whatever" to everybody else!)
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13 posted on 12/19/2013 11:22:50 AM PST by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
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To: Gamecock

A young Leonard Hofsrardler?


14 posted on 12/19/2013 11:23:09 AM PST by Dr. Ursus
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To: TexasCajun

They’re going to be surprised when they find out it really IS Rachael Maddow with a perm. Who better to sell Obamanationcare?


15 posted on 12/19/2013 11:23:47 AM PST by bigbob (The best way to get a bad law repealed is to enforce it strictly. Abraham Lincoln)
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16 posted on 12/19/2013 11:24:00 AM PST by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
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To: Gamecock

If the subject of Obamacare comes up — turn the discussion to REPEAL


17 posted on 12/19/2013 11:24:16 AM PST by BenLurkin (This is not a statement of fact. It is either opinion or satire; or both.)
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To: Gamecock
Someone needs to put the Soetoro kid's head on Pajama Boy's body.

You have to look at this insipid ad and wonder; just who is the target audience? I know liberals are generally known to be dumbasses, but does the White House really see them as being this stupid? Apparently so.

18 posted on 12/19/2013 11:24:20 AM PST by South40 (Liberalism is a Disease)
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To: GraceG
Oh it is sooo trendy to be a helpless weakling...


19 posted on 12/19/2013 11:24:39 AM PST by Gamecock (Celebrating 20,000 posts of dubious quality.)
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To: Gamecock

Fruity.


20 posted on 12/19/2013 11:25:41 AM PST by SoFloFreeper
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