Ex-Texan had a real estate crash blog he was pimping and he was doing pretty well with the income from Google AdSense. I recall laughing at him because the algorithm was so flimsy that it had placed ads touting the wonders of Oregon real estate on there, he responded that he didn’t care because he was going to buy a villa in Tuscany, retire there and laugh. The runup fueled by bubble credit, legal laxity and fraud was bound to collapse, anyone with an ounce of sense saw it coming, those without a vested interest at least. But, then came the pop, the collapse was swift and sure in certain states and markets. The realistic fears turned into doomerism then in my opinion, more like piling on and compounding the misery. Cheering it on at that point was bad form, especially when fueled by a desire for personal gain.