Good question.
“It’s a usage, in other words, that is exceptionally bloggy and aggressively casual and implicitly ironic.”
Aggressively casual, huh? I guess I am just too old and uncool. Probably the same school of stupid-as-I-want-to-be that has reduced the spelling of “probably” to “prolly”.
Thanks for the link. I always learn so much from FReepers.