Corps are soulless, for the most point. What was in this for them?
JMO based on working for a pretty large corporation...
DIVERSITY!!!
It’s all about public perception and riding the waves associated with it. It’s advertising and advertising sells.
Companies who are soulless, are only concerned with maintaining a good public perception in order to “grow” the company.
Chic-Fil-A on the other hand, soulFULL corporation, do what is right and still grow.