Already, Cruz has scored a few banner poaches, such as when he earned support from Stan Herzog, the Missouri CEO of Herzog Contracting, who contributed substantially to Walker's gubernatorial bids.Herzog, who shares Show Me State ties with Cruz's campaign manager Jeff Roe, rang up Cruz's camp after some of Walker's remarks left him unsettled. Cruz ultimately won Herzog over — a significant enough boon that Kate Doner, Walker's fundraiser, called Roe to discuss it.
"I just heard about Stan," Doner said, according to Lofstrom. "I'm really disappointed. Congratulations to you." A spokeswoman for Walker declined to comment.
Beyond cash donors, how they assemble their campaigns will play a big roll in the outcome.
“.....Finally, Walker made an under-the-radar move that is worthy of notice. His presidential SuperPAC hired Shirley & Banister, one of the most respected P.R. firms in the conservative movement, to handle its messaging and strategy. The P.R. firm was founded by Craig Shirley, the best-selling biographer of Ronald Reagan. I know this firm well, because I retained their services myself the past few months. Their main interest is promoting causes/people that are advancing movement conservatism. So they’re not going to sign on with Walker in order to promote milquetoast (Commandment #9)....”
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