The problem in this information age is that the increased use of cell phones has made any type of polling more difficult and using focus groups to try and gauge things isn't going to work either.
The days of polls being conducted by calling people on the old land line is slowly going the way of the Dodo bird, and it's skewed in that only a older segment of the population still relies on land line phones. My Father, for example, is 91 and went exclusively to a cell phone.
I don’t answer calls from numbers that I don’t recognize either