I've long called them Socialist Networking Sites for a reason.
The meme version of a "flash mob". Send out the talking points and let the sheepl repeat it ad nauseum to their 'friends'.
A good tactic is one your people enjoy. Theyll keep doing it without urging and come back to do more. Theyre doing their thing, and will even suggest better ones. (rule 6 of Alinsky's Rules For Radicals)
Worse than Snowden?