McDonalds’ corporate has all but explicitly stated that they now chase the black purchasing dollar at the expense of the white purchasing dollar.
By omitting me I now omit them, and hope they go extinct.
They go after the consumers they think they can get. McDonald’s is a downmarket operation, so they aren’t going after the carriage trade. Appealing to the affluent would mean changing their whole way of doing business. Lately African-Americans and Latinos look like growth markets to them. That fits the logic of their operation. No need to feel personally slighted by any of that.