I thought Cruz depended on boldly stating his consistent conservative principles, not psychological ploys. I thought it was Trump who was saying what people wanted to hear.
Got that wrong. Trump says what he thinks :) Apparently Cruz is the one who is saying what he thinks you want to hear.
Cruz has shown that his decision to not run a ‘negative’ campaign is a tactic, not a principle. He does his maneuvering behind the scenes while playing the “I’m above politics” act in public.