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To celebrate Miss Universe gaffe, Frisco RoughRiders come up with runner-up promotion
Dallas Morning News ^ | 12/24/2015 | TOMMY CUMMINGS

Posted on 12/25/2015 7:48:12 AM PST by DFG

You know what's dangerous about a minor-league baseball team marketing person watching a Miss Universe Pageant gone terribly wrong? Ideas start happening.

That was the case for Nathan Barnett, who works in the front office of the Frisco RoughRiders, the Texas Rangers' Double-A affiliate. On Sunday, Barnett saw pageant host Steve Harvey announce the wrong winner.

As anyone with marketing in his blood will do, Barnett immediately reached for his cellphone.

"It was not one person's idea, really, but I saw the gaffe happen live and texted [Roughriders director of marketing and promotions] Matt Ratliff that we had to invite Miss Colombia out and build a night around it."

Ratliff said he "loved the idea." And as it will do, the marketing department spitballed ideas.

(Excerpt) Read more at dallasnews.com ...


TOPICS: News/Current Events
KEYWORDS: 2nd; roughriders

1 posted on 12/25/2015 7:48:12 AM PST by DFG
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To: DFG

Miss Colombia, who spent a record-short four minutes as Miss Universe should make a fortune from advertising and appearance ventures this year.


2 posted on 12/25/2015 8:02:57 AM PST by grania
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To: grania

Yes, indeed, if she plays her cards right (and keeps a sense of humor), that gaffe could turn into something very profitable for her. Ironically, if not for that gaffe, no one would’ve remembered the runner-up, and many people wouldn’t have paid much attention to the pageant at all.


3 posted on 12/25/2015 8:26:28 AM PST by Tired of Taxes
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To: DFG
One of the commenters says Miss Columbia should throw out the second pitch.
4 posted on 12/25/2015 8:29:21 AM PST by exit82 ("The Taliban is on the inside of the building" E. Nordstrom 10-10-12)
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To: Tired of Taxes

On seeing the words ‘Frisco Rough Riders’ a different connotation came to mind.


5 posted on 12/25/2015 8:32:44 AM PST by Sasparilla
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To: exit82
"One of the commenters says Miss Columbia should throw out the second pitch."

Which reminds me of the old saying ---

Remember, that, although it's the early bird that gets the worm ...

It's the second mouse that gets the cheese.

6 posted on 12/25/2015 8:34:18 AM PST by BlueLancer (Once is happenstance. Twice is circumstance. Three times is enemy action.)
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To: Sasparilla

“Hi Ho, big boy - ride hard!”


7 posted on 12/25/2015 8:35:00 AM PST by ErnBatavia (It ain't a "hashtag"....it's a damn pound sign. ###)
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To: BlueLancer
It's the second mouse that gets the cheese.

Good one! Never heard that one before--how true that is.

Merry Christmas!

8 posted on 12/25/2015 8:35:24 AM PST by exit82 ("The Taliban is on the inside of the building" E. Nordstrom 10-10-12)
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To: DFG

Algore came in second place.


9 posted on 12/25/2015 9:48:30 AM PST by Libloather (Embrace the suck)
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To: Libloather
Algore came in second place.

Actually he came in second place....second place......second place.....how many recounts were there? [:{ )

10 posted on 12/25/2015 10:20:06 AM PST by Mastador1 (I'll take a bad dog over a good politician any day!)
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To: ErnBatavia

Talley-ho you rambunctious. rascally rump wranglers!
Whip those flabby flanks—it’s Federal Holiday, girls.


11 posted on 12/25/2015 11:12:43 AM PST by tumblindice (America's founding fathers: all armed conservatives.)
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