Don’t want a $70,000 pickup truck? Buy a cheaper import. It’s not that complicated, and making that $70,000 pickup truck more expensive won’t fix the problem you’ve identified.
I’m on my 2nd GMC 1500 W/T (Work Truck)...The ‘09 cost me $14K + tax, etc and the ‘12 was not a whole lot more. Both great vehicles and not without some very nice features and options for the money. If you must have a $40-70K truck, you might as well make it a motorhome.