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Media Websites Battle Faltering Ad Revenue and Traffic
New York Times ^
| April 17, 2016
| JOHN HERRMAN
Posted on 04/18/2016 12:59:45 PM PDT by PJ-Comix
The business of online news has never been forgiving. But in recent weeks, what had been a simmering worry among publishers has turned into borderline panic.
This month, Mashable, a site that had just raised $15 million, laid off 30 people. Salon, a web publishing pioneer, announced a new round of budget cuts and layoffs. And BuzzFeed, which has been held up as a success story, was forced to bat back questions about its revenue but not before founders at other start-up media companies received calls from anxious investors.
It is a very dangerous time, said Om Malik, an investor at True Ventures whose tech news site, Gigaom, collapsed suddenly in 2015, portending the flurry of contractions.
(Excerpt) Read more at nytimes.com ...
The glory years of online ad revenue (about 1999 to 20002) are long over. I remember during that period getting a $500 bonus from Commission Junction just as a thank you from them for signing on. It was a great time. I remember earning like $200 to $300 overnight and almost every night just from all the ad clicks I was able to generate. I wish I could reveal in the open how I did it but I might get myself into some trouble. However, they could make a comedy movie about how I did it.
p.s. And, NO, I did not generate ad revenue but doing the clicks myself. My methods were much more hilariously devious.
posted on 04/18/2016 12:59:45 PM PDT
Salon, a web publishing pioneer, announced a new round of budget cuts and layoffs.
Wish it would hurry up and just die. Buzzfeed too.
posted on 04/18/2016 1:12:57 PM PDT
(In America today, it is considered worse to judge evil than to do evil - Burk Parsons)
1) Overzealous advertisements
2) Ad blockers
There is the reason the advertising model is broken.
The Ministry of Propaganda is taking it in the shorts.......
posted on 04/18/2016 1:28:19 PM PDT
(Know Islam, No peace - No Islam, Know Peace)
Probably true, but ain't no free in life. It costs money to run these sites, so ads and people interacting with them are a necessity. Of course, the dopey millenials think everything should be free, so you could probably add that as #3.
posted on 04/18/2016 1:32:49 PM PDT
by Major Matt Mason
(Those that can, do, those that can't, work in the Beltway.)
Yep. The difference between television advertising and internet advertising is that television advertising doesn't watch you.
posted on 04/18/2016 1:34:37 PM PDT
(I want a government small enough that my main concern in life doesn't need to be who's running it.)
posted on 04/18/2016 6:54:29 PM PDT
(Hey Ted, why are you taking one for the RNC/GOPe team, and not ours? Not that we don't know.)
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