Some may also remember this tragic incident 3 years ago.
Similar mid-air fire caused crash.
Deadliest balloon crash in decades kills 19 in Egypt - CNN.com
http://www.cnn.com/2013/02/26/world/africa/egypt-balloon-deaths/
From the article, it seems like a landing accident where operators overcompensated and something heated up too much after a quick ascension. My browser wouldn’t load the video.