"gone viral" works for younger voters, I'll grant you that. But there's a segment of older voters, among others, who don't spend all their time online and are influenced by that constant drone of "hillary loves the children", "Trump says bad things your children shouldn't hear" on TV. These people vote, and if they choose hillary, it'll be tough to get them back.
They need to get the message that a better future is with Trump, while a failed recent past is to a great part because of hillary. Also, they need to get the message that across the political spectrum the architects of failure are flocking to hillary, for their own selfish agenda.