People today don't read as much as people did 30 or 40 years ago ... BY DESIGN, IMO ... so it has to be quick and succinct to grab the interest and it has to be clever like a pun, to induce contemplation.
IMO ... there are two conscious types of people .... the true readers and people that attend a preaching church.
Both are accustomed to and desirous of ... words.
Words that mean something and words that instruct.
They .. we .. are the ones that listen to talk radio and visit places like FR.
I wish there were more.