Agreed. But you need to buy when the industry is hurting. The incentives are better then.
I did last year. Traded in my 2008 Mercury Mariner Hybrid and purchased a 2016 F150 Crew Cab ($42,000). Have a 1% loan. Great vehicle. Likely my last purchase at age 60. My 1999 F150 SuperCab has 63,000 miles on it. I purchased it used in 2003 with 22,000 miles.