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I used the wrong term. It’s called “permanent campaign.”

https://en.wikipedia.org/wiki/Permanent_campaign

The Permanent Campaign is a theory of political science conceived by Patrick Caddell, then a young pollster for U.S. President Jimmy Carter, who wrote a memo on December 10, 1976 entitled “Initial Working Paper on Political Strategy”.

“Essentially,” Caddell wrote, “it is my thesis governing with public approval requires a continuing political campaign.” [1] In the case of Bill Clinton, sometimes referred to as the “permanent election”.[2]

The phrase “the permanent campaign,” its concept and history, were first defined by journalist and later Clinton presidential senior adviser Sidney Blumenthal in his 1980 book, The Permanent Campaign.[3] In it, he explained how the changes in American politics from old-style patronage and party organization to that based on the modern technology of computer driven polling and media created a fundamentally new system. He explained that political consultants had replaced the party bosses and brought with them a new model by which campaigning became the forms of governing.