Typical Marxist tactic. When your ideas suck, pretend to take yourself out of the equation and preach to some mythical "greater good." Yeah, it's not Michelle's fault that she shoved her fake nutrition agenda down America children's throats, it's you rubes, you know-nothings, that damn Trump, who don't know what's best for the masses.
Always act innocent, and act as if you only care for others.
We see the tactic by the left all the time, and especially when they shout tolerance, and diversity, and yet attack people for having different views.