Marketing is targeted. Corporations are also scared to death of national backlash of snowflakes because the media loves that garbage. Someone showed me Heineken was all gayed up with some crap on their can in certain markets in Europe. Gay Heineken and Gay McDonald’s would not do well where I am from and NJ is the East Coast version of California. Try that stuff in Africa or South America and good luck. The good thing about Europe is that one can drink a Heineken in a McDonald’s.
Gays also tend to have more disposable income than the average, so they’ve always been a prized demographic for marketers.