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Conservative media gets even bigger under Trump
AXIOS ^ | June 27,2017 | Sara Fischer

Posted on 06/27/2017 7:50:00 AM PDT by Hojczyk

Some fascinating data points I picked up while investigating how partisan media has changed under Trump:

Right-wing killing it on Facebook and online: In studies done for Axios by Newswhip, which measures social media engagement, and Chartbeat, which measures website engagement, it is conservatives — not liberals — who have seen the bigger explosion of new, high-traffic sites and pages taking off in the Trump era. While everyone obsesses about Trump on Twitter, his Facebook fan base was much larger and probably more consequential in shaping public opinion. (Roughly half of U.S. adults say they get news from Facebook, per Pew.) Keep reading 195 words

Fun Fact: Drudge drives more traffic to news sites than all but five companies in the world — and MORE than Google News.

Leftwing resistance growing: Several liberal groups most people never heard of are surging on Facebook: The Other 98%, Occupy Democrats, Proud Liberals, News and Guts. They are often early indicators of growing protests and pull Democrats to the left with a mix of emotion and movement.

The advertiser conundrum: There is a growing trend of advertisers being caught in the crosshairs of partisan media forces, and that pressure is particularly strong from liberal activists. Advertisers fled Breitbart, Hannity and O'Reilly in droves when faced with left-wing pressure, and most recently, a few boycotted Megyn Kelly's Sunday night interview with Infowars leader Alex Jones. Expect this trend to intensify on both sides.

The lesson learned? "Brand safety is becoming just as, if not more important, than ROI (return on investment)," says Steve Passwaiter, VP at Kantar Media, an advertising measurement firm. "It used to be that a controversial interview was a good thing. Go for the big-name interview and take advantage of the numbers. But that's just not the case anymore."

(Excerpt) Read more at axios.com ...


TOPICS: News/Current Events; Politics/Elections
KEYWORDS: conservativemedia

1 posted on 06/27/2017 7:50:00 AM PDT by Hojczyk
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To: Hojczyk

Any time you see a magazine turned backwards in the checkout line, turn it back right side up.


2 posted on 06/27/2017 7:59:58 AM PDT by Lisbon1940 (No full-term Governors (at the time of election!)
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To: Hojczyk

They blew the call on the election while trying to influence voters with lies, they are getting identified as nothing more than set up people for the left. They are watching everything from the Trump investigations and their failure to protect Hilary by way of Comey get stuck in their face, their pronouced support for Obamacare with the lies they spun is getting tossed into the toilet, the high court has backed all of the travel ban that made it workable, and the president threw them off the plane......If it was you, wouldn’t you go into hiding, also?

rwood


3 posted on 06/27/2017 8:01:43 AM PDT by Redwood71
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To: Lisbon1940

I ALWAYS turn magazines with pictures of “gays” or trannies backwards! I can’t stand the sight of them!!!!

So please don’t re-expose those hateful pictures!!!! Phooey, anyway!!


4 posted on 06/27/2017 8:03:28 AM PDT by Honorary Serb (Kosovo is Serbia! Free Srpska! Abolish ICTY!)
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To: Honorary Serb

In my market, the flipped-over magazines are always Enquirers and Globes.


5 posted on 06/27/2017 8:06:09 AM PDT by Lisbon1940 (No full-term Governors (at the time of election!)
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To: Hojczyk

Conservative media? I didn’t realize there was such a thing. For conservative reporting I come to FR. What am I missing?


6 posted on 06/27/2017 8:36:49 AM PDT by LouAvul (The most High ruleth in the kingdom of men, and giveth it to whomsoever he will.)
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To: Hojczyk

I’m wondering conservative media? Who is it?


7 posted on 06/27/2017 10:10:02 AM PDT by Deplorable American1776 (Proud to be a DeplorableAmerican with a Deplorable Family...even the dog is DEPLORABLE :-))
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