I must say that I still laugh at that statement. Their BRAND is terrible? No, Ryan, your PRODUCT is terrible, horrendous, disgusting: it is Leftist, nanny-state, know-it-all, paternalistic government rule over all of the people, taxing the non-select heavily, destroying the middle class in the name of so-called "environmental concern" and world government, letting in those that hate our guts in massive numbers to go on welfare, etc., etc., etc.
You could pack that steaming pile of dogcrap up in the world's most beautiful, diamond-encrusted, velvet-lined box, wrapped up in the world's finest gold-leaf, tied up with a silk bow, and with a free gift of special Skittles obtained from the ass-end of virgin flying unicorns...and it would still be a package containing a steaming pile of dogcrap. It ain't branding, it is a product-development problem - the product just DOES NOT WORK, and hasn't for over 100 years.
It is our job to keep reminding our fellow citizens that the Dems are asking you to buy a steaming pile of dogcrap. Remind them every single day - point to Venezuela, Cuba, North Korea, etc., etc.