Posted on 07/07/2017 2:02:28 PM PDT by dynachrome
When an episode performs poorly with viewers, the networks often intentionally misspell the show title in their report to Nielsen, according to the Journal. This fools the system into separating that airing out as a different show and keeping it from affecting the correctly-spelled show's average overall rating.
The report says the practice was initially used sparingly -- for instance, when a broadcast would go up against a major sporting event. But it has now grown fairly common, with NBC misspelling the title of "NBC Nightly News" 14 times since the current TV season began last fall. At one point, that reportedly included an entire week of broadcasts.
(Excerpt) Read more at cnet.com ...
Should be indicted for fraud (theft by deception ) since as prices are based on ratings. Sued, if not charged as criminal.
Hide the decline.
Ya know, if NBC had an “NBC Nighty News” I bet ratings would soar!
wow...they dusted off the old everyone does it excuse
This is like the stock fraud done by Facebook and Twitter etc when they claimed they have millions of users when the population simply does not support their claim. Facebook says they have 2 billion accounts. Pop of the Earth is around 7 billion. No way all of the USA and Europe and China have a Facebook account.
Standard industry practice..... (*starting 6 months Ago)
You win the internet for today!
Pathetic.
Wells Fargo would be proud.
Wells Fargo would be proud.
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