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Joyless Feds Order Bakery to Stop Pretending ‘Love’ Is a Real Granola Ingredient
New York Magazine ^ | October 4, 2017 | Clint Rainey

Posted on 10/04/2017 12:01:45 PM PDT by nickcarraway

The apparently romanceless suits at the FDA have taken a stand against grandma’s meatloaf, childhood bake sales, and bags of one Massachusetts baking company’s granola. Yesterday, the agency issued Nashoba Brook Bakery in Concord — a business with a four-star-or-better rating on Yelp, TripAdvisor, and Facebook — a warning letter ordering the company to stop claiming “love” is an actual ingredient in its rolled-oat breakfast product. Nashoba says the ingredient is a wink to how committed its bakers are to making that fine product. “People ask us what makes it so good,” CEO John Gates explains to Bloomberg News. “It’s kind of nice that this artisan bakery can say there’s love in it and it puts a smile on people’s face.”

A Nicholas Sparks character would no doubt agree with that sentiment, but the FDA? Not so much. Human emotions can’t be ingredients in baked goods, it counters:

Your Nashoba Granola label lists ingredient “Love.” Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name. “Love” is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient. The bakery argues that it’s not confusing anyone, and that the FDA’s claim about its ingredient list being deceptive feels “silly” and “so George Orwell.”

That said, all the time Nashoba bakers spend pouring metaphorical love into their products still might be better utilized with a broom: The FDA dings the bakery for several other health-code violations as well — like mislabeled products, an inch-long “crawling insect” among the focaccia, and “what appeared to be remaining residue of flour buildup” on the floor. It points out that Nashoba’s humorous granola ingredient was ultimately “not among the agency’s top concerns.”


TOPICS: Business/Economy; Extended News; Government; News/Current Events
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1 posted on 10/04/2017 12:01:45 PM PDT by nickcarraway
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To: nickcarraway

What a Bureaucratic Wet Blanket!
Ever hear of Poetic License?


2 posted on 10/04/2017 12:03:59 PM PDT by lee martell
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To: nickcarraway

Funny... this tastes kinda bitter to me... ;-)


3 posted on 10/04/2017 12:04:34 PM PDT by dangus
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To: nickcarraway

It is past time that all of these bureaucrats find productive work instead of the nonsense they’re engaging in.


4 posted on 10/04/2017 12:04:37 PM PDT by x1stcav (We have the guns. Do we have the will?)
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To: nickcarraway
...an inch-long “crawling insect” among the focaccia...

That's obviously a violation for failing to list the insect or its protein content on the label. :=)

5 posted on 10/04/2017 12:05:57 PM PDT by Bob (Damn, the democrats haven't been this upset since Republicans freed their slaves.)
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To: nickcarraway

That is the funniest sad thing I’ve read in awhile.


6 posted on 10/04/2017 12:07:16 PM PDT by Leep (Less talk more ACTiON!)
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To: lee martell

Tyranny.


7 posted on 10/04/2017 12:08:01 PM PDT by P-Marlowe (Freep mail me if you want to be on my Fingerstyle Acoustic Guitar Ping list.)
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To: nickcarraway

Sheldon’s mom said it best (paraphrasing from memory):

S/Mom: I use the most important ingredient!
Penny (sweetly): Love?
S/Mom: “Hell no! LARD!


8 posted on 10/04/2017 12:10:12 PM PDT by freedumb2003 (Prayers for Las Vegas)
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To: dangus

In addition to their other health code violations it turned out their love was tainted.


9 posted on 10/04/2017 12:11:29 PM PDT by KarlInOhio (The Whig Party died when it fled the great fight of its century. Ditto for the Republicans now.)
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To: lee martell

New FDA rules actually now forbid you from putting anything negative about the FDA on a food label!


10 posted on 10/04/2017 12:11:30 PM PDT by PGR88
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To: dangus

Tainted Love?


11 posted on 10/04/2017 12:11:36 PM PDT by kosciusko51
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To: kosciusko51

“Tainted Love?”

It’s a Soft Cell approach.

L


12 posted on 10/04/2017 12:13:16 PM PDT by Lurker (President Trump isn't our last chance. President Trump is THEIR last chance.)
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To: nickcarraway

Next they will tell us that elves don’t bake cookies in hollow trees.


13 posted on 10/04/2017 12:15:12 PM PDT by outofsalt ( If history teaches us anything it's that history rarely teaches us anything)
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To: PGR88

Did someone put something negative on their label?


14 posted on 10/04/2017 12:18:26 PM PDT by nickcarraway
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To: nickcarraway

It’s kind of nice that this artisan bakery can say there’s love in it

My favorite daughter story - she was 4 we were driving to school and she asks, Daddy how do you make love? I thought oh lord what do I say, and he replied - ask her why - I said, why, she said, we are baking cookies today and you said grandmas cookies were the best because they were made with love. I let out a great sigh.


15 posted on 10/04/2017 12:20:38 PM PDT by Jolla
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To: nickcarraway

I think I remember Hellary saying she baked cookies.

I KNOW “Hate” was one of her ingredients.


16 posted on 10/04/2017 12:22:35 PM PDT by Scrambler Bob (Brought to you from Turtle Island, otherwise known as 'So-Called North America')
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To: outofsalt

While I certainly sympathize with the bakers, how much you want to bet that they’re typical New England progressives?

If so, they’re getting a taste of the sclerotic statism their party would inflict on us all.

That said, I’d sure like to try some of that granola. Back in the day, we had a bakery where I lived in North Carolina that offered what I could best describe as a granola brittle. You just couldn’t stop eating the stuff.


17 posted on 10/04/2017 12:22:39 PM PDT by Nothingburger
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To: nickcarraway

They just want them to stop putting it on the ingredient list. They can put it anywhere else on the packaging. Lots of wonderful people and small companies say what they make as “made with love” on their products.

This bakery is being called out that they can’t “prove” that love is literally an actual “ingredient” in their food products—wouldn’t you hate to see some science nerd or computer try to prove that this product contains 0.02 percent love?


18 posted on 10/04/2017 12:24:54 PM PDT by Southern Magnolia
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To: nickcarraway

How about Lard, Olive oil, and Vanilla Extract?


19 posted on 10/04/2017 12:25:35 PM PDT by Scrambler Bob (Brought to you from Turtle Island, otherwise known as 'So-Called North America')
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To: nickcarraway

No sense of humor.


20 posted on 10/04/2017 12:25:53 PM PDT by I want the USA back (*slam is a violent political movement that hides behind the illusion of religion.)
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