Putting cable in my area would cost a fortune for the number of customers, so i stopped worrying about that years ago. I use mobile wifi from att. Works like a charm
Same issue here, same solution, although I'm on Verizon at the moment and it's way more expensive than it needs to be. That's a marketing issue, not a technical one. I'm thinking of jumping ship to AT&T because monthly costs will just about halve, although I'm not certain their service here is up to it. Have to try it to see.
The concern here is that the individual ISPs will be locked out of the 3.5 GHz range by the big guys and it will actually delay implementation in rural areas as a consequence. I haven't looked into it closely enough to offer an intelligent opinion other than that, but I do note that rural ISPs aren't often on the cutting edge of technology deployment anyway, at least not around here. I do think fair market practice ought to allow them a level playing field, but I'm sure there's more to it than that.