I think that there are a lot of people that didn't like him in the first place, and these people were all too eager to embrace damaging claims about him because it reinforced what they already wished to believe.
Same thing with Roy Moore in Alabama.
I think the media accusations against Bannon have had an effect on some freepers too. He was long portrayed as a being a member of "alt-right" psuedo racist groups, and a lot of people simply bought into these accusations, I think.
Once again, more proof that Liberal control of information affects politics.
I think we are seeing some (not all) NeverTrumper's frustration expressed on some of these things.
They can't trash Trump, but they can nibble around the edges to the point of becoming extremely annoying.
Witness the blame for Moore's loss specifically on him. None of the other things impacting the election meant anything. It was Roy Moore who was the wrong choice, and besides, he ran a rotten campaign.
I addressed it here: LINK
We've got some folks playing fast and loose with political concepts here.
Looks like the GOPe team is alive and well.