This is a link to the parody site. Notice that the site claims to be in Russia. Also, the Parkland school mascot is an eagle. The kid in the pic, 2 above Hogg, is wearing an "Eagles" t-shirt.
In any case, it appears that they are both (emma gonzalez) are being given pointers from here:
http://s3.documentcloud.org/documents/748675/gun-violencemessaging-guide-pdf-1.pdf