Main problem IMO is that every large company has a marketing department that is staffed by females aged 25-30 who popped out of some Liberal university with a marketing degree and who hit the panic button whenever they see more than 15 comments on Twitter.
They somehow manage to convince their bosses that the sky is falling and the company is headed for oblivion if they don’t do something NOW!!
It’s like Obama is still in office for those companies...