District isn’t going to let Trump down, GOPe will... their messaging of this race has been any R race for the last 15+ years... no message was offered to motivate the MAGA I and D Crossovers to show up.
If Lamb wins, it won’t be because the R’s didn’t fight, its that they fought with the wrong message...
The message MUST motivate MAGA voters to show up, not simply the traditional R voters, and this campaign message has been almost exclusively red meat for traditional R voters...
These things COULD be generating turnout in PA-18, but they aren’t and they aren’t because the messaging being used here is NOT what it should be...
The messaging for Saccone should be, in 2016 YOU changed the world, you elected Donald Trump president of the United States, since then The MAGA agenda has done x,y and z... now Democrats want to take that from you... they want to stop it, and I won’t let them. I am Rick Saccone and I will fight for the MAGA agenda.”
But that MESSAGE is NOT being delivered, in fact Trump’s name is rarely if ever mentioned by Saccone... only in the last few days have I heard him dropping it, and its been in the insane soundbite of “I was Trump before Trump” Which is TERRIBLE messaging.
Trump won because he made it about “YOU”... Saccone and the GOPe and their PACS are NOT doing that... they are failing completely on messaging and have this entire election. This race would not be close if the MESSAGING was right, its NOT... and if the messaging they are using in this race is how they plan to run the mid terms, R’s will lose far more than 23 seats and the house.
No doubt about it.