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Heineken pulls ‘Lighter is Better’ ad after critics (like Chance The Rapper) call it racist
MarketWatch ^ | 03/27/18 | Salley French

Posted on 03/27/2018 10:37:24 AM PDT by AngelesCrestHighway

Heineken, in response to allegations of racism, has pulled its “lighter is better” ad promoting the beer giant’s Heineken Light from TV and internet spots. The ad shows a bartender sliding a beer down the bar past three people who are all black. The beer then stops in front of a lighter-skinned woman after displaying the words “Sometimes, lighter is better” on the screen. The ad has been removed from Heineken’s HEINY, -0.92% official channels but has been re-posted by others. Naturally, the internet went into a fury upon viewing the ad — both in support and against Heineken.

(Excerpt) Read more at marketwatch.com ...


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To: AngelesCrestHighway

like the bartender is latin ? (Is he supposed to be ?)

like the bartender was looking thru the binoculars at something other the babe’s hooters. ( the only one in he crowd with any ?)


21 posted on 03/27/2018 10:56:12 AM PDT by stylin19a (Best.Election.of.All-Times.Ever.In.The.History.Of.Ever)
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To: AngelesCrestHighway

Blacks must think white peeple are the weakest, wimpyest little turds ever in the history of the world. Bytheway- Heineken is FAKE beer


22 posted on 03/27/2018 10:56:19 AM PDT by atc23
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To: AngelesCrestHighway
Kind of like that recent story about a Kellogg's Corn Pops cereal box drawing that had a black guy working as a janitor being removed after all of one person whined to them on Twitter.

These big companies fold the second they get a dozen angry tweets directed at them. It's pathetic.

23 posted on 03/27/2018 10:56:39 AM PDT by Trump20162020
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To: PGR88
You ask for an Aryan goddess with blond pigtails and a viking helmet?
24 posted on 03/27/2018 10:58:22 AM PDT by AngelesCrestHighway
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To: BwanaNdege

Exactly.


25 posted on 03/27/2018 11:00:07 AM PDT by savedbygrace
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To: AngelesCrestHighway

Yeah! that’s the stuff!


26 posted on 03/27/2018 11:00:54 AM PDT by PGR88
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To: AngelesCrestHighway
Heineken sucks.

Light beer sucks.

That's why they have to spend so much on advertising.

Here's a "non-racist" choice:


27 posted on 03/27/2018 11:02:32 AM PDT by who_would_fardels_bear
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To: ptsal

There is also BLACK rye bread! For RACISTS to eat! LOL.


28 posted on 03/27/2018 11:03:50 AM PDT by 2harddrive
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To: AngelesCrestHighway
Naturally, the internet went into a fury upon viewing the ad ...

I don't consider it natural at all.

29 posted on 03/27/2018 11:06:10 AM PDT by WayneS (An appeaser is one who feeds a crocodile, hoping it will eat him last. - Winston Churchill.)
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To: AngelesCrestHighway

“Lighter is better.”

Not everyone is aware that among blacks there is sometimes discrimination by lighter-skinned blacks against darker-skinned blacks. And vice versa. This hearkens back the days when there were the so-called “house-negroes” and outside slaves such as field workers. The slaves who worked inside were considered privileged by those outside. They had more comforts and advantages. The women were also more likely to end up with children from the white men.

A very high percentage of blacks who are descendants of slaves today are also descendants of slave owners. Conversely, many whites today do not have ancestry that owned slaves and may even have ancestry that included white slaves, such as the Irish who were bought and sold in the US along with blacks.

Because the subject matter is so loaded with emotions, assumptions, and dogmas, it is often difficult to have a productive conversation about it.


30 posted on 03/27/2018 11:06:17 AM PDT by unlearner (A war is coming.)
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To: AngelesCrestHighway

The Cult of the Perpetually Offended


31 posted on 03/27/2018 11:08:22 AM PDT by WayneS (An appeaser is one who feeds a crocodile, hoping it will eat him last. - Winston Churchill.)
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To: WayneS

The Cult of the Perpetually Offended...Without a doubt!


32 posted on 03/27/2018 11:12:58 AM PDT by AngelesCrestHighway
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To: savedbygrace
They won’t be anywhere near satisfied until all actor and actress parts are filled with black people.

So do whites get roles in Colt .45 ads?

33 posted on 03/27/2018 11:16:28 AM PDT by llevrok (DACA = Democrats Against Citizen Americans)
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To: ptsal

Aside: we can be sure beer is usually in the country legally because they collect taxes on entry.

Clearly if we want the DC to enforce the border (which they don’t care about) we need to make it about something they do care about: charge a fee per head to enter the country and additional monthly fees for non-citizens to remain.

Once it’s about taxes (and tax dodgers) they’ll enforce it.


34 posted on 03/27/2018 11:16:59 AM PDT by Rurudyne (Standup Philosopher)
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To: llevrok

LOL


35 posted on 03/27/2018 11:21:03 AM PDT by savedbygrace
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To: AngelesCrestHighway

Heineken is clearly racist. Look how few white actors they hired.


36 posted on 03/27/2018 11:21:18 AM PDT by ArcadeQuarters ("Immigration Reform" is ballot stuffing)
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To: AngelesCrestHighway

Soon they will stop selling White or Black cars, because it’s racist


37 posted on 03/27/2018 11:24:02 AM PDT by realcleanguy
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To: AngelesCrestHighway
They probably didn't intend for this to happen, but just had to have some dark-complected people in the action for "balance." And it came back to bite them in the behind.
38 posted on 03/27/2018 11:25:57 AM PDT by Mr Ramsbotham (Laws against sodomy are honored in the breech.)
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To: AngelesCrestHighway

All blacks are racist. There ya go.


39 posted on 03/27/2018 11:26:49 AM PDT by jetson
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To: AngelesCrestHighway

If that had been a SNL parody cartoon everyone would have LOVED it.

And let’s face it, boys and girls, Obama voters. It’s twue, it’s twue. You didn’t want Jesse Jackson as yuaPesedunt or however he would pronounce it, nor did you want the equally melanated Herman Cain. It was the white-raised halfrican you were comfy with!!


40 posted on 03/27/2018 11:30:10 AM PDT by Yaelle
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