“Woz and all are free to opt out.”
He just did. But people need to know what exactly it is that they are giving up in these sorts of deals, and what it’s worth to themselves and to others. They’ve been treated like rubes and easy marks, because they are.
I agree that Facebook and other Internet businesses should be more transparent. However, the basic bargain of the Internet—free, relevant content in exchange for access to advertising—will not change. Internet advertising is no different than any sponsored media—it is just better at it. You can’t watch FoxNews and complain about Facebook’s advertising model.