Chrysler should come out with a new Imperial, based on a str tched and widened Hemi 300. Theyd capture the Town Car and limo business.
If Lee Iacocca was still around - you can bet he’d be all over that.
Iacocca would take a car (K Car for example) and make 15 different models out of it.
And they would all sell quite well.
Sadly, weve succumbed to the gay, Prius-driving environmentalists.
If they can niche market it at a price where they can make money ok. Even stealing from the parts bin, how many sales / yr do they need to break even or make money, that is the big enchilada. Then it has to compete against MB, Lexus, BMW, Cadillac etc. Will this Hemi-Rod-Luxo really make it? Or would it handle like a Viper and be such a hog the whole care wouldn't last long and they'd loose their shirt on the whole deal....
That segment has already been taken by SUVs. Nobody wants a big sedan like that now.