The elephant in the corner is China. One China begins selling cars in the US, it’s all over.
As it is, right now you can get a Malibu for 30% off. I love my G8, but today’s consumer sees SUVs as premium, and cars are those things “the poors” drive.
It’s sad, but from Ford’s point of view, staying in sedans is like clinging to the buggy whip franchise.
I don’t like it, but that’s how the economic cookie crumbles sometimes.
RE: One China begins selling cars in the US, it’s all over.
They already do. They’re called Volvo’s