“Laying off Americans to save on labor for a grossly-overpriced scooter. Murica! /s”
Yah, for sure. Harley has bigger problems than laying off a mere 400 employees. Their market base is old, aging out, dying. Consequently, sales and revenue is dropping. Harley, if it wants to survive, must come up with bikes that excite millennials, young folks....
“Harley, if it wants to survive, must come up with bikes that excite millennials, young folks”
They’ll have to be sold under a different name. You’ll ruin the name if you make a cheap version.
They've tried. And failed. The Buell. The V-rod. The Dyna line. All were innovative, but just didn't sell. So Harley scrapped them.
They just keep trying to sell higher and higher priced bikes to the geriatric crowd which is riding less and less. CVO Limited for $43000? Seriously?
800 pound bikes with maybe 60 HP? My Triumph '15 Tiger Explorer is 600 pounds with 140 HP.
Some lighter sport bikes are even more HP.
Nostalgia just isn't going to cut it. Son's of Anarchy sold a lot of bikes for HD, but I don't think millennials watch rerun tv.