Rachel Maddow and "girlfriend"
Posted on 05/17/2018 10:43:12 AM PDT by ethom
Eager to move a message that focuses on things like minimum wage hikes and health care premiums, [Democrats] have been overtaken by a steady stream of stories of Russian meddling, porn star payoffs, and shady Trump-world figures. Ultimately, many offices and aides have come to the conclusion that they should simply give up on trying to break through on cable news at all.
“It’s impossible,” said one Senate aide, “unless you want to talk about Russia.”
… [N]umerous other aides echoed this point, sharing stories of fruitless calls and emails to bookers and abrupt cancellations on pre-existing bookings. Jessica Post, executive director of the Democratic Legislative Campaign Committee, said she was bumped three times from a prime-time MSNBC show due to Trump scandals.
It is not MSNBC’s job to promote the Democratic Party’s economic message. And the Mueller investigation is an important and fascinating story that’s tailor-made for television news. It would not be realistic for Democrats to expect any for-profit media company to prioritize conveying its preferred political narratives over covering the most sensational events of the day.
And yet, Republicans do get that courtesy from the nation’s most-watched cable news channel. Fox News puts the GOP’s messaging needs ahead of maximizing eyeballs: When big breaking news about the Mueller investigation reflects poorly on the Republican president, Fox lets its competitors own the day’s top story.
This puts Democrats at a profound structural disadvantage — especially in the war for the hearts and minds of working-class white voters in the deindustrializing Midwest.
A significant percentage of such voters are cross-pressured: Their class identities — and often, family history of union membership — leave them receptive to Democratic messages that paint Republicans as the party of bosses and big business. But their regional and racial identities make them similarly receptive to the GOP’s charge that Democrats as the party of condescending coastal snobs and mooching (largely nonwhite) layabouts.
Fox News promotes the latter narrative on a near-constant basis. By contrast, Rachel Maddow devotes more air time to “Trump-Russia” developments than to all other issues — let alone to those most likely to raise the class-consciousness of Obama-to-Trump voters in Macomb County.
The benefits that this gives the GOP can be gleaned from both a recent focus group with Obama-to-Trump voters conducted by Democratic consultant Stan Greenberg, and a series of interviews with marginal Trump supporters in the Rust Belt published by the Washington Post last weekend. Both items demonstrate that a class-centered critique of the Republican agenda could help Democrats win a larger share of working-class whites (especially, female ones). But they also show that cable news is making it much harder for that message to get through. Fox News perpetually poisons the Democratic brand in the minds of many white working-class voters, while MSNBC’s persistent focus on Trump’s scandals — and personal unfitness for office — leaves other Obama-to-Trumpers feeling defensive, disrespected, or else, simply like they aren’t hearing a positive case for the Democratic Party.
As Greenberg observes in his writeup of the focus group:
A healthy diet of Fox News is feeding the white working class men fending off the challenges of Trump’s opponents, including those within their own families…They continue to appreciate how he speaks his mind, unlike a typical politician.
… Trump voters complain that there is no respect for President Trump or for people like them who voted for him. One older white working class woman from Macomb recalled when she first started voting “there was so much respect for the president. And I don’t care what he did, or what he said, there was always respect. It was always ‘Mr. President.’ And now, it disgusts me.”
But this anger at the media’s disrespect of Trump, as a president, is not matched by reverence for his signature legislative achievement, as a policy.
When it comes to the Trump voters, the tax cut is not the call to arms Trump and Republican congressional leaders hope it will be. The Trump voters are constantly looking for evidence that they cast the right vote, yet the tax cut barely came up when talking about good things about Trump.
… Voters do not start the conversation about the tax cut with passionate views, but they end in a very different place with just a little information. Simply introducing a list of negative facts about the tax cut produced a powerful reaction among the African American, college graduate and younger white working class women. Many requested to take their copy home so they could use it to inform their neighbors and organize against it … With this new information in hand, the anti-Trump voters were energized and ready for a fight and the white working class Obama-Trump women were demoralized, and several even peeled away from the president.
Similarly, multiple marginal Trump voters who spoke with the Post expressed a sense of alienation or grievance at the mainstream media’s incessant coverage of Trump’s gaffes and scandals — but also, a fondness for organized labor and a belief that the economy is not organized to benefit working people.
Alas, no cable news network will ever be able to promote a progressive, working-class identity among its viewers the way that Fox News cultivates a reactionary, white one among its audience. It is quite easy for a cable network to hire news anchors who belong to the same “race” as white working-class voters, and who can give authentic-sounding voice to their racial and cultural resentments. But it is definitionally impossible for a cable news channel to feature anchors who belong to the same economic class as such Americans — and financially inadvisable for such a network to cultivate their hatred of the “one percent.” Stoking populist rage at undocumented immigrants does not threaten the pecuniary interests of a major media company’s owners; stoking populist rage at the economic elite does.
To be sure, MSNBC does engage in a bit of the latter, on occasion. And when The Ed Show was still on air, the network actually had a program ostensibly designed to appeal to the class identities of Rust Belt whites. But the channel has never focused on left-wing populist themes with the intensity and frequency that Fox News does on right-wing populist ones — and, assuming some bizarro-world, socialist Rupert Murdoch doesn’t buy the network and turn it into the Pravda of Bernie Sanders’s “political revolution,” it never will.
Democrats recognize this reality. The party has given up on trying to get its message to voters over cable news, and begun encouraging its members to reach out to local outlets — or to livestream their speeches and events over social media — instead. Between these efforts, paid advertising, and retail campaigning, Democrats should be able to get their message to many of the voters they’d like to reach.
But the best way for Democrats to counter the right’s cable news advantage — especially, as it relates to white, Rust Belt voters — may be to promote local organizations that provide working people with alternative, class-centric sources of information and political education
"Definitionally"? Why? We're not talking about racial similarities, we're talking about economic classes. Is there something written in stone that network anchors must be wealthy celebrities? It's wrong in any case - one doesn't need to be a member of any particular social class to respect those in other ones. The issue is that the network anchors as constituted don't.
The real problem was mentioned clearly in the lede: the Dems can't break through RussiaRussiaRussiaStormyStormyStormy to present a message in a sympathetic venue. That isn't because the proprietors of liberal channels are too sophisticated for the poor, uneducated working class to understand, it means they're too stupid. There's some comfort in that certain Dems are waking up to what we've known all along, more so in that it's likely too late.
[The Ed Show.]
Liberals are just completely clueless.
The Ed show. Isn’t that special.
and Avanetti is doubling down with playmate of the year Karen McDougal! Just let them shoot themselves in the foot time and time again
Wee bee two stoopid to unnerstan sumwon brillyant ann wyse lyke Al Sharpton.
On a brand name....this is a problem for older working-class folks who did vote Democrat in the 1980s and maybe through the 1990s. The brand name today isn’t that appealing and most are shaking their heads because they aren’t buying into the higher taxes, low job emphasis, or gay right theme.
And this 2018 mid-term? It’s mostly all about impeachment. A great brand name theme? No. It doesn’t sell. GOP will end up with near 58 Senator seats and nearly the same number of House seats as before, and then what? Imagine reaching the day after the election and no real thrill as a hyped-up Democrat. And the odds of Trump running in 2020? Well...that would be unsettling for them.
IIRC, the hot-looking blonde on the right seduced the dude on the left.
Now there’s some “Eek!” information if there ever was.
Russia?
Russia!
Russians?
Russians!
Russia, Russia and Russia.
5.56mm
No longer pretending MSNBC is a news channel, the DNC wants to control programming. LOL!
those babies are not getting their way!
You left out impeaching Trump.
And that is such a winning issue for the Democrats /s
Anyone who is buying advertising from CNN should be fired for wasting that company’s money and possible good will.
Wow! Cable news is not in the tank enough for the democrats. That’s news to me!
Open borders, higher taxes, abortion on demand, no religion in public square, homosexual rights above all others and so on.
***
And Muslim ‘rights’ over homosexual rights.
more Stormi, more Russia, more Muller=GOP keeping the House and Senate in 2018
A true inspiration to diet by losing one’s appetite.
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