Yep. Ultimately, the internet is “pull” anyway. If the EU doesn’t like free internet sites that say things they don’t like, they can try to block their citizens from accessing them, like China does.
If a person in the EU gets on the web and pulls info or orders products from a site located in a non-EU country, that’s their problem, not the company’s.
The EU thinks otherwise. They think they can reach into any nation and fine people. Not kidding.