They opened their first (and so far only) restaurant in the Syracuse, NY area a few months ago and the line was around the block. I’m sure it’s died down since but I wish they’d open more.
They made a brilliant marketing decision with the Hicksville site. Hicksville has a very large immigrant and 2nd and 3rd generation South Asian population. Muslims don’t eat pork and Hindus don’t eat beef. Chicken is big on the menu of both cultures and this is reflected in the crowd of diners.