Yes, but even when people know that they (the NYT and its ilk) lie, they (the NYT and its ilk) still can set the agenda by what news they choose to promote or ignore. I wouldnt know half, not even that, of the skullduggery occurring in this country if I didnt read FR and the like, and as much as I love FR, I cant claim that its an influential or broad outlet.
I doubt Pravda ever set the agenda for VOA.