not to mention they’ve had a drop in sales for 4 years in a row.
But honestly, HD is the status symbol of bikes. Does anyone think that a uber-rich Chinese or Russian or Ukrainian or Frenchman is going to blink at an extra $2000 on the price tag? It’s all about marketing, my FRiends. Let’s not forget the lesson taught by the $68 hotdog water vendor.
Ducati is, but most people don't even know what Ducati is.