That is true. The expansion all over the western states is astonishing. How much wine can the world drink?
“That is true. The expansion all over the western states is astonishing. How much wine can the world drink?”
Yes, and although I don’t get out there very often, some of the “biggies” in the jug wine business (like Gallo) are out in the Central Valley. I had a friend who was a contractor, who made a living putting up SS storage tanks for wineries. Gallo was actually fermenting other fruits, to get alcohol to “hype” their wines to speed up time to market. Years ago, the guy who started Ironstone Winery in Angels Camp, an immigrant farmer, switched from growing tomatoes to grapes on land he owned in Lodi, and turned those grapes into a fortune.