In what way?
It’s called trolling.
All the MSM, and many idiot FReepers, will be bitching about how he shouldn’t be wasting time with this nonsense.
Truth is, he only spent a minute or two sending the tweets while the idiots in the MSM and his many detractors here at FR will spend the whole day complaining.
So really, it wasn’t a “shrewd” move....it was masterful!