Nike and Corporate Political Correctness

Townhall.com ^ | September 7, 2018 | Brent Bozell and Tim Graham

[GOP Poet]

Amen!! :D

[GoldenPup]

S.I.C.K.

[ETL]

S.I.C.K.

A mega bucks multinational company like NIKE pushing the communist agenda. It's beyond S.I.C.K.

[Holen1]

While at the Academy, this man, Donald McLaughlin, was Mr. Staubach’s good friend.
https://en.wikipedia.org/wiki/McLaughlin_Award

He made a sacrifice.

[cnsmom]

Nike and the NFL are the new McCain. just Die already.

[semantic]

Yes, those who suggest Nike made some kind of misguided mistake are merely exposing their own terrible ignorance. (Or, are completely cognizant, but they gotta create that click bait content.) It will might be a huge marketing mistake, but it was one which was carefully considered by very experienced and seasoned professionals.

Ultimately, it's really about the billions of young people overseas markets: S American, India & China. If they can increase brand identity to personalize supposed activism against the US and/or authority, it's well worth pissing off mere 150m Americans. As a two-fer, the very people who are reacting against the ad (middle class white Americans) are the very source of disdain any youth marketing campaign would be pointing to for their new customers to "rebel" against.

Genius, actually. Of course, we'll see if the strategy works; there are never any guarantees even for the best laid plans of mice & men.

[grania]

I agree with you. It’s become obvious that Nike doesn’t want mainstream white folks wearing their gear. I’d think that creates an even worse problem for the NFL than it already had.

[Nevadan]

Not so fast on the love-fest for Adidas. Did you know that both Adidas and Puma were courting Kaepernick as well as Nike to be the face of their advertising campaign? Nike won. According to Jason Whitlock who was interviewed by Tucker Carlson. https://youtu.be/3R8PL3zcvYQ Addidas is obviously capitalizing on the backlash, but they are just as evil in my book. I wouldn’t buy shoes from them either.

[GOP Poet]

Appreciate your letting me know this. Good to know.

[Nevadan]

You are most welcome. It is really disgusting how many of these corporations are pushing the leftist agenda, demonstrating their contempt for middle America. They may not be calling us Deplorables, but they are thinking and acting it out. As much as is possible I want to know about these companies that show contempt for me and my values so I can take my business elsewhere.

[GOP Poet]

Well sadly for Nike the results are in. The genius you mentioned has resulted not in brilliant results, It's now a fantastic marketing lesson on what NOT to do. It's now known that even young african americans as well as non race specific, young people are not happy with what Nike's done.

So I guess now the final analysis awaits the still undocumented global market you mentioned.

Well see. $4 billion is a lot of money to lose over a three day weekend. And that doesn't take into consideration what's to follow and their financial loss alongside the NFL with their mutual contract. Also the massive shift of perception in their brand has hurt them in ways not yet measurable.

[GOP Poet]

Yes. Agree 100%.

[semantic]

I'm going to make a prediction here: you're struggling to makes ends meet, amirite? OTOH, I studied, attained a professional degree, worked hard, saved, invested, and am now fairly comfortable.

The reason I can make these kinds of predictions is Dunning-Kruger. Those who exhibit your type of emotional attachments don't tend to think analytically. The failure to objectively process information that may or may not correspond with certain beliefs tends to effect many different kinds of decisions.

For example, a few days of market reaction does not equate with program success/failure. Do I need to remind you just how fast the futures markets dropped overnight once Trump was declared the winner? We won't know the true effect of Nike's marketing program until at least 6-12 months. In the short term, we may very well see a drop in EPS, since those most committed will be those who immediately cease buying.

However, regardless of success or failure, the main point is that the Kap campaign wasn't some kind of ill conceived, impulsive vanity choice. Rather, it was the focus of a multi-million dollar, global market research program. My analysis also does not suggest that I'm a Nike supporter; far from it. I know it is probably difficult to separate (political) emotions from business decisions for some, but they really are two separate issues.

[GOP Poet]

You lost me at I'm going to make a prediction here: you're struggling to makes ends meet, amirite? OTOH

lmao. I'm an independently wealthy female from years of incredible success in a variety of fields and highly educated. One of the previous areas of my success is working alongside and synergistically with the most talented, successful, and sought after branding firms in the world.

I have no idea what you are talking about when I peruse what follows your opening odd statement as your writing skills are fraught with horrendously ill defined idiocy which tells me you have no true grasp on what you are thinking or saying.

Those that truly understand what they are saying can articulate it in the most simplest terms.

[Varmint Al]

The background is black because the NFL must be in mourning.

Good Hunting... from Varmint Al

[Seaplaner]

Absolutely correct you are, my good FRiend.

[sushiman]

[M-cubed]

This is HUGH and SERIES <<

It is!..and “Resist we much!”

[Drew68]

Ask Mel.