The reason I can make these kinds of predictions is Dunning-Kruger. Those who exhibit your type of emotional attachments don't tend to think analytically. The failure to objectively process information that may or may not correspond with certain beliefs tends to effect many different kinds of decisions.
For example, a few days of market reaction does not equate with program success/failure. Do I need to remind you just how fast the futures markets dropped overnight once Trump was declared the winner? We won't know the true effect of Nike's marketing program until at least 6-12 months. In the short term, we may very well see a drop in EPS, since those most committed will be those who immediately cease buying.
However, regardless of success or failure, the main point is that the Kap campaign wasn't some kind of ill conceived, impulsive vanity choice. Rather, it was the focus of a multi-million dollar, global market research program. My analysis also does not suggest that I'm a Nike supporter; far from it. I know it is probably difficult to separate (political) emotions from business decisions for some, but they really are two separate issues.
lmao. I'm an independently wealthy female from years of incredible success in a variety of fields and highly educated. One of the previous areas of my success is working alongside and synergistically with the most talented, successful, and sought after branding firms in the world.
I have no idea what you are talking about when I peruse what follows your opening odd statement as your writing skills are fraught with horrendously ill defined idiocy which tells me you have no true grasp on what you are thinking or saying.
Those that truly understand what they are saying can articulate it in the most simplest terms.