The day Nike announced their support of Colin and his organization, I went and bought a pairs of Adidas that came close to $300.
Not only did Nike NOT get my business. A competitor did and will continue to. That's the beauty of capitalism.
Also Adidas was on the ball enough to know that day and the following ones were going to be heaven for them and their brand. As a proven purchaser of athletic shoes, Adidas sent me several email advertisements the day of Nike's announcement. Brilliant move. Suddenly I wanted to purchase athletic shoes.
Adidas was the only shoe company sending out their emails. Just goes to show how on the ball they are.
I’ve just bought a pair of New Balance 990s (made in America). The Nike Pegasus running shoes I bought in July - the shoe I’ve used for decades - is going back to Nike with a copy of their ad & the comment, “I spent 25 years in the military. I believe in something - that I’ll never spend another dollar on Nike!”