I’m a bit worried about the tendency to blame voters for Cruz’ shortcomings on the campaign trail, he’s largely absent much like Hillary, and for the very same reason, he’s just not likable. He shot himself in the foot badly and multiple times during his 2016 Presidential run, which is only adding to his woes.
I certainly hope his sorry self can be dragged across the finish line by President Trump, whom he disparaged and pulled every trick in the book right up to and through the convention to try and prevent his becoming the Republican nominee.
Ted Cruz did this to himself. He and only he is responsible if he manages to do the nearly impossible, which is to lose reelection as a Republican incumbent Senator in Texas.
I'm probably the outlier in terms of not finding Cruz that unlikeable-maybe because of my own history as a debater-but the truth is that he's not going to win based on his charisma. He needs to rally the base.