Next earnings report will tell th tale
The SEC filings should make interesting reading. Lying to the public is one thing. To the Feds....
Yeah. All the BLM and Diversity types immediately went out to buy something to show their support and make a political statement.
The people who just y=turned their backs on Nike don't yet show up the balance sheets. Lets see what happens when the sugar high runs out.
Notice how Nike waited til after back to school season before dropping their bomb to make sure the soccer moms didn't vote with their feet and buy addias this year
Lest see how they are doing at the end of December
Nike’s target consumers are people in big cities who buy the latest fad basketball shoe. Their profits aren’t built on selling a pair of running shoes to a retired military guy in Arizona once a year. I’ve used their running shoes for close to 40 years because they work for me. I’ll never buy another.
AND THEY WON’T MISS ME!
They want to capture market share in Philadelphia, or Baltimore, or LA. Small town Arizona isn’t their core. Hasn’t been for a long time. Won’t ever be again. And they are fine with it.
Me? From here on out, I plan to buy New Balance. Made in America. Probably should have switched years ago. Nike wrote me off a long tie ago. They haven’t wanted my business in decades.