They should be focusing less and less on American audiences; they realize that primarily low-information people are glued to the screen (TV or movie) for entertainment, and so they have to cast a much wider net. It is no accident that pop-up ads and such appear on PCs and smartphones; sellers have to reach people who actually have discretionary income. If you have a weekday off (I notice this on some of the standard Monday holidays), notice how many commercials are slip-and-fall ambulance chasers - this is that time slot’s viewing demographic. American entertainment has come to grips with the fact that many normals no longer turn on TV after dinner to be fed ideas and commercials; this is related in a big way to the NFL’s current problems. Why target programming/movies to a dwindling American audience of millions when literally billions of people in other countries may buy your product instead?
Sums it up well.