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To: a fool in paradise
Sears got out of catalog sales in themid-90s

Biggest mistake ever.

Disagree. Arthur Martinez saved Sears by getting rid of the catalog. He found that less than 5% of sales were coming from the catalog and that it took considerable resources to produce and distribute. People liked looking at the catalog, but not buying from it. He focused on Craftsman, Kenmore, and the Sears credit card business.

33 posted on 10/15/2018 8:19:54 AM PDT by rjsimmon (The Tree of Liberty Thirsts)
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To: rjsimmon

How much does it cost to publish and distribute a website?


91 posted on 10/15/2018 12:13:40 PM PDT by a fool in paradise (Denounce DUAC - The Democrats Un-American Activists Committee)
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